Bridging Clinical Insight and Medical Affairs Strategy

With over 30 years of experience spanning clinical optometry and senior Medical Affairs leadership, I bring a unique perspective to life sciences consulting.

I began my career in clinical practice, gaining firsthand insight into physician decision-making and patient care. Over time, I transitioned into industry leadership roles, where I shaped Medical Affairs strategy, built field medical teams, and partnered cross-functionally to support product development and launch.

This dual perspective allows me to bridge the gap between clinical reality and industry strategy—a gap that often determines whether innovation is successfully adopted.

Mission

To help life sciences organizations translate scientific innovation into meaningful clinical impact through strategic, ethical, and physician-centered Medical Affairs.

Vision

A future where Medical Affairs is recognized as the primary driver of clinical adoption—ensuring that innovation is not only developed, but understood, trusted, and used.

Sandra DeSelle, OD, FAAO

  • 30+ years in clinical practice and Medical Affairs

  • Former Medical Affairs leader across pharma/device

  • Deep expertise in ophthalmology and optometry

  • Proven experience in launch strategy, KOL engagement, and field medical leadership

I work with organizations at critical inflection points—where the right Medical Affairs strategy can accelerate adoption, strengthen credibility, and drive long-term success.

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